Almost Doing Good
Almost Doing Good
What if ‘almost’ could be your organization’s secret weapon for success?
This is not your typical crisis-management book. It’s an invitation to embrace disruption, tackle complexity, and move beyond good intentions toward real, measurable impact.
With her signature candor, humor, and no-nonsense style, Pettitt lays out a clear, practical framework for organizations to Prepare, Recognize, and Respond to challenges that can weaken or destroy them if ignored.
If you’re ready to do something to address the toughest problems facing your organizational culture, ‘almost’ is about to become a very powerful step toward lasting change. Almost Doing Good will inspire you to take action, even when the path forward isn’t clear, and give you reasons to keep going with more than 20 real-world case studies from clients who made good intentions worse—from ERGs to lunchtime yoga to Black Lives Matter non-demonstrations to breastfeeding stations—with reframes to help you make good intentions better. And it’s all from a crisis management expert who has spent more than 20 years helping more than 1400 organizations and half a million people “do the best they can with what they have some of the time.”
Almost Doing Good is an essential guide for leaders, HR professionals, and anyone passionate about building a workplace culture that doesn’t shy away from challenges, who understands that company culture and public perception can make or break organizations, and who is ready to embrace almost in the neverending quest to improve.
- Almost-ing Is A Critical Step Towards Progress
- Disrupt the Norm
- Normalizing Complexity
- The Do-Good Triangle
- Prepare: understand your starting point.
- Recognize: Engage with stakeholders, understand their perspectives.
- Respond: Implement strategies that address identified gaps and challenges.
- Case Studies and Practical Tools for Immediate Action
- Real World Application
- Proof of Opportunity for Success
- Concrete Evidence of Failure
- Contextual Understanding Regardless of Industry
- Reduces Risk and Support Decision Making Processes
- Inspire Confidence to Innovate and Collaborate
“Whether you currently have a fan covered in an unwanted substance or perhaps are just looking for the right questions to ask to get answers to the wrong questions you’ve been asking about DEI initiatives, this book provides a step-by-step, action-oriented process. Learning from all of Jess’s real stories, case studies, and unfortunate organizational failures makes for a great study in organizational culture transformation.”
~Angela Prestil
Senior Consultant, Financial Institutions (FI) Strategies,
Former Vice President of Business Development
About The Author
Perhaps it’s her Texas roots, but Jess Pettitt, MBA, M.Ed., CSP, believes that to really thrive in this world, you have to ride two horses—one of giving and one of receiving. For Jess, the giving horse is her passion for service, and the receiving horse is the high she rides entertaining audiences.
For almost 10 years, Jess rode one horse by day, serving as an administrator in student aEairs for university Diversity and Inclusion programs, and the other by night, performing and hosting three times a week doing stand-up in New York City’s most popular comedy clubs (ask her about George Carlin’s nickname for her or sharing an eggroll birthday cake with Bob Newhart).
Eventually, Jess discovered she could ride both horses at the same time in the same career, and a speaker in the DEI space was born. Now, nearly 20 years and half a million audience members later, Jess gallops from coast to coast delivering her “Good Enough Now” message to anyone willing to take the leap toward creating a much more inclusive organization.
If you’d like to discuss bringing in one of the funniest speakers you’ll ever hear to deliver actionable content on everything you’ve ever wanted to know about Leadership and Diversity but were afraid to ask, reach out to Jess today.
